I diagnose before I prescribe.
That’s taken twenty years to earn, across organisations and 50+ markets (Samsung, Unilever, P&G, to name a few).
Then a FINMA-regulated Swiss impact asset manager, running the entire function solo.
Services
| 1. Objectives, before output | Most problems arrive less defined than they look. I find out what’s actually being asked before anything gets built |
| 2. Strategy, to serve the objectives | A plan that looks busy isn’t the same as a plan that gets you where you’re going. I build the second kind |
| 3. Alignment, not deadlock | Stakeholders who all have a valid, different view can stall a decision for months. I get them to one. |
| 4. Complexity, translated | Technical, regulated or scientific material that’s accurate but unreadable doesn’t move anyone. I make it both. |
| 5. Every audience, no shared mandate | A board, a regulator and a customer rarely want the same message. I build the one version that works for all three. |
| 6. Channel and content, in that order | The medium decides how far a message travels. Get the message wrong and no format saves it. I build the message first, then take it wherever it needs to run: deck, video, press, platform. |
| 7. Process, not overtime | AI can process volume. It can’t supply judgement, strategy, read a room, or map where the real blockers sit. I use it to move faster and test more options, the direction stays mine. |
| 8. One voice, multiple markets | Register, tone and cultural nuance shift by market. I adapt the delivery so the meaning holds everywhere. |
What It Looks Like In Practice
- Reconciling conflicting-but-valid priorities across UK, Europe and Korea HQ, and a multi-agency roster, into a single go-to-market decision for a £3–5M home appliances budget, recurring at every stage from pre-campaign planning through roll-out and post-campaign analysis, not just at launch.
- Turning fragmented regional production into cross-brand bundling: £150K in incremental agency revenue at FCB through a new costing methodology, and £350K in client production savings for Kellogg’s, while still delivering a 10-market campaign rollout in 5 months.
- A 24-piece thought-leadership architecture, mapped to funnel stage and search intent and sustained on a months-ahead editorial calendar across LinkedIn and website content since January 2026. No agency, no team, no extra headcount. LinkedIn audience has grown 79% since I took on the channel in 2023; website performance data is withheld under contractual confidentiality.
- A full website rebuild bringing a regulated product site into GDPR and FINMA compliance – revised disclosures, jurisdiction-based access controls.
- Market analysis, Q&A frameworks and investor-facing case studies on Article 6.2 carbon-finance mechanisms for risk, investment and compliance audiences, extending thought leadership into technical, regulator-facing territory.
Is this a Fit?
A quick way to check, before we talk.
| Good Fit | Not a Fit |
| You’re not sure whether the problem is communications, marketing, or the absence of a business objective; or you know where you want to get to, but not how. | You need a large in-house team built and managed day to day. |
| You have technical, regulated, or scientific material that needs to reach people who aren’t specialists. | You’re looking for a media-relations or press-office function specifically. |
| You’re a small or lean team without a dedicated senior communications function. | You need regulated professional advice (financial, legal, medical, or otherwise). I’m not licensed to give it. |
| You need a defined project or a running retainer, not a full-time hire. | You already have a clear strategy and just need extra hands-on execution. |
| Your stakeholders (boards, regulators, consumers, partner networks) span more than one market, culture or jurisdiction. | You need someone on-site full time, five days a week. |
Sectors
_ Research institutes and think tanks
_ Professional and engineering consultancies
_ Deep-tech and complex B2B
_ ESG disclosure and standard-setting bodies
_ Foundations and philanthropic bodies
_ Multi-country trade and membership associations
How Work Is Delivered
No account managers, no bloated scopes to justify a bigger invoice. Bring me the problem as it stands, I’ll tell you honestly what it will take to solve it.
- Project-based or ongoing support (retainer)
- Direct engagement with business clients
- Remote delivery, with on-site engagement where required
globaLatitude is how this work is delivered and invoiced, the same structure I used as Culturecom Ltd when consulting for clients including Samsung, Relax and B-works, applied now to a wider range of sectors.
Revenue is generated through service fees invoiced directly to clients. Clients are primarily based in the UK and Europe.
The company does not manage client funds, media budgets, or third-party payments.
About
Twenty-four years across Samsung, P&G, Unilever, Kellogg’s, Beiersdorf and Reckitt taught me that most problems landing on an executive’s desk aren’t unsolved. They’re undefined, defined badly, or built around the wrong objective entirely. Before I write anything, I work out what’s actually being asked, what matters most, and whether the real issue is strategy, resourcing, or communications. Treating those as the same thing is how budgets and credibility both quietly disappear.
For the last three years I’ve done that solo, as the entire communications and marketing function for a Swiss impact asset manager operating across 50+ regulated markets. No team, no fallback, and material that had to survive compliance, investors and the market before any of it went public. A lot of that job is invisible: absorbing the noise and the shifting priorities, and building the response before a gap between stated and actual position turns into a visible problem.
The products changed. The discipline didn’t: work out what’s true and what’s at stake before deciding what to say.
I’m Marine Lacoudree.
globaLatitude is where I do this work for organisations that don’t need another consultancy telling them to leverage synergies. They need someone who sets the priorities and the strategy first, and only reaches for a comms plan after; someone who can take something genuinely complicated, work out what it’s asking for, and make it make sense without losing what made it true.
FAQ
What actually happens if I get in touch?
I read the brief, tell you honestly whether it’s a fit, and come back with a recommended plan and next steps.
How much does this cost?
Project or retainer, scoped to the brief. I’ll give you a number once I know what you need.
Do you do the strategy, or the writing, or both?
Both. Strategy, content planning, messaging architecture, comms writing, case study writing, it all sit under one roof. I don’t hand off between defining what to say and actually writing it. I can also work directly in the Adobe suite for layout and design execution.
Do you work with our technical or compliance teams directly, or only with marketing?
Directly with both, usually at the same time. I’ve worked straight from engineering and product teams on technical claims, from legal and compliance on regulatory substantiation, and from risk and investment teams on financial material, reading source material from the people who own it, not a marketing brief written about it second-hand.
How fast do you respond, and how long does work take?
A yes or no on fit within 48 hours. From there, timeline depends on scope and what we agree.
Who owns the final output?
You do. What’s developed for the engagement is for the engagement, not a template for someone else to run without me.
Have you worked in my sector before?
My direct sector experience is consumer brands (Samsung, P&G, Unilever, Kellogg’s, Beiersdorf, Reckitt) and impact finance (Enabling Qapital). What carries across both and into the sectors listed above is the underlying skill: translating technical or regulated complexity. That’s the transferable part, not where I’ve worked before.
Contact
Get in touch: hello@globalatitude.co.uk
You’ll be talking to me, not a handoff.